5 Reasons Your Business Needs a Website

Now, more than ever, it’s imperative that business owners have a website. With the changes taking place in 2020, many businesses had to pivot and go online. A business’s online presence can have a massive impact on it’s success. Websites have become essential for businesses, no matter what industry you’re in.

Did you know: The majority of consumers will search for a business before they decide to make a purchase?

Your website is the hub of your business - it’s where everything happens, such as social media accounts are linked, sales are made, appointments booked, valuable information is shared and consumed by your audience.

Here are the top 5 most important reasons, your business needs a website:

1) Clients expect businesses to have a website.

Think about it … Have you ever searched for a business online and found nothing? Are you more or less likely to engage or purchase from them? Without a website, you are potentially losing credibility. However the caveat is that your website needs to look good and communicate your message well.

Your website helps you to look more trustworthy and professional.

When you talk about your business, has anyone ever asked you for your website or how they can get in touch with you? Do you cringe because you only have a Instagram account or a gmail account to hand over to them?

2) It attracts more business through organic traffic and google searches.

Once you’re online and have an SEO-optimized website, people can find you more easily when they search for services and products online.

3) Increases the chance of getting leads and being able to capture them

Once your client lands on your page, you have a few opportunities to capture their email. Either with valuable content on your website and asking them to subscribe to your email or create a desirable freebie / opt-in i.e. a downloadable checklist, ebook, video etc, where they give you their email address in exchange for your freebie. Building your email list is where the magic lies.

4) Saves you time and money

As long as you have a booking system such as Acuity, Calendly etc set up, you can direct inquiries to contact you via these platforms to book in discovery calls or book in a service. That way you’re not sending multiple emails back and forth to confirm a mutually agreed time.

Set up a FAQ page to provide common answers to common questions

5) Your website belongs to you

Only relying on social media to build your business is risky. Things change, algorithms change. Facebook might decide to close your account, you might get your socials hacked, you don’t own any of the content or followers you have accumulated.

With your website, you control the content and message.

It’s easy to post updates and announcements to your clients.

Your website doesn’t have to be fancy, you can improve it over time, but the key is to start!