My path here wasn't exactly linear.

I've managed call centres in London, worked as a quantitative researcher, run events at a five-star restaurant, and somehow found myself working in a float centre along the way. Different industries, different countries - always the one moving faster than everyone else.

I've always been creative - in how I dress, how I live, how I see the world. I used to be a professional dancer (you can still find me doing dance-offs in my lounge). I once ran a half marathon in 1 hour 45. I cycled 500km around Tasmania - solo, with zero cycling experience - on mountains that Tour de France riders use to train. I nearly didn't make it. It was the best thing I've ever done.

I don't do things by halves. Never have.

When I discovered Squarespace web design in 2018 something finally clicked. It's the only thing I've ever done that uses both sides of my brain at once - the analytical, strategic, systems-thinking side and the creative, visual, push-the-boundaries side. I'd spent years in offices and boardrooms being useful but creatively restless. This was the thing I'd been looking for.

Now I work on my own terms, when I'm firing on all cylinders. That's when the best work happens - mine and yours. And honestly? That's what I want for every business owner I work with. You built something for yourself. It should actually feel like you.